Women's Institute Speaker Selection Days
It's around this time of year that forms start arriving through the post inviting me to submit my details to the Yearbooks containing details of speakers circulated to their members by Women's Institute County Federations.
These lists are useful because not only are they sent out to every WI in a county (and my home county of Dorset has around 145 individual branches, while neighbouring Hampshire has 203 - all of them booking up to 11 speakers per year) but some County Federations also ask if you would like to go on a further list (where fees are left negotiable) to be sold to other organisations. In theory, a WI can book any speaker they can like but the Yearbook usually plays a big part in drawing up the programme for the year ahead.
Furthermore, all individual WIs belong to Groups which have two further meetings per year with representatives going along from up to 10 individual Institutes. These obviously pay a little more.
Then, for the more experienced speakers, there are the County events, such as Literary Lunches, Personality Lunches, WI Market Annual Lunches and, the biggest events for WI speakers in any County Federation, the twice-yearly Council Meetings.
Audience numbers for Individual Institutes may vary from 10 to 70, for Groups from 35 to 90, for the Annual Lunches, perhaps 150, and for Council Meetings, anything from 300 to 1,000.
I have experience of all of the above as I am included in a very large number of Yearbooks. Obviously for County Federations further afield, it is only viable for everybody for me to speak to the larger meetings (Groups upwards) but even so, I am still sometimes booked by smaller, individual Institutes further away who are celebrating special events, for example, a lovely Institute in the village of Dorstone in Herefordshire booked me for a lunch marking the 80th year since it was founded.(They even had the Minutes from that very first meeting!)
How did I get on these speakers lists? Through auditions, or Speaker Selection Days, as WIs call them. This sounds daunting but these are not like acting auditions where only one performer gets the part; if there are 8 speakers at a Selection Day and all of them are acceptable, then all 8 go into the Yearbook. And if you have passed one County Federation's audition, there are some (though not all) who accept you onto their lists automatically. But I really recommend doing them because they are great showcases and you are sometimes allowed to watch - and therefore learn from - the other speakers.
I have passed 12 WI speakers' auditions. Only a couple of them, in far-flung counties, failed to bring in any bookings but they were still useful experiences. Some have just brought in the odd booking but others, not always the nearest, have brought in a decent amount of work.
Public Speaking Tip #158: Success at Women's Institute Speaker Selection Days can lead to bookings at WIs, bigger WI meetings, such as Groups, repeat bookings with further talks, inclusion in other counties' Yearbooks plus recommendations for other types of speaking engagements.
There is also the confidence boost - and endorsement generally - of passing this public speaking test.
And the results have come in faster after each audition! The 9th one brought in a call making a Council Meeting booking just a couple of weeks afterwards. The 10th led to an immediate verbal inquiry about a Group meeting which was finalised very shortly after that. After the 11th, I was handed a slip of paper with the date they wanted me for already written on it, while the 12th one resulted in a short-notice booking for a Group meeting two weeks before the actual audition, based on my credentials from other Federations!
These auditions have varied enormously. I was asked to deliver an extract from one of my 45-minute WI talks and these have ranged from 10 minutes to 30. Audience sizes have been anything from 150 to just half a dozen Committee members. The venues have sometimes been halls in remote villages, other times the WI County Headquarters in town centres. And the times have been mornings, afternoons or evenings; every County Federation has their own preferred way of running Speaker Selection Days.
But the audience is always giving feedback about the same aspects of the presentation:
Was the speaker audible?
If so, were they interesting?
And did they hold your attention throughout?
Would you book them for your WI?
There is also the little matter of affordability. At one audition, I had the slightly daunting task of following a brilliantly funny speaker about antiques who had 20 years' experience. Unfortunately, his fees were so high that he could only really be considered for the biggest County events. (Perhaps that's why he was doing it).Your fees (plus travel expenses) have to be realistic for the budgets of the individual WIs or Groups you are targeting. These are then printed in the Yearbooks if you are accepted and are fixed until the next one is published, when you can adjust them, add new talks, etc. There is usually a fee to be included in the Yearbook, generally from £5-£15 pa. For an additional sum, you can buy a copy (useful for seeing what the competition speaks about, how much they charge, etc!)
Public Speaking Tip #159: At Women's Institute Speaker Selection Days, you need to give a carefully-timed extract of an audible, consistently interesting and entertaining talk.
If you have more than one talk, choose just one and concentrate on putting across an excellent shortened version of that - do not try to mix bits of several presentations to advertise your whole range. The audience will be informed about any other titles you offer.
In 1997, I passed 6 WI speakers' auditions. I had already been successful in 3 others before this but I still learned many extremely valuable lessons from watching (or hearing about) some of the other speakers and these should be of interest, whether you wish to speak to WIs or not.
At one audition here in the South, I was given a lift by a member who was still fuming about a speaker she had heard that morning. His presentation was supposed to be about Hollywood in its golden era but had consisted more of salacious stories about the film stars. And he punctuated these with comments like 'But we know differently, don't we, girls?' to the 150 women present!
Public Speaking Tip #160: Do not insult an audience with lowest common denominator material and patronising comments.
An evening audition in front of an audience of about 30 in the HQ of a Federation in the Home Counties produced some fascinating insights, despite all of us only being given 10 minutes of 'stage time'.
There was a couple who gave a talk about shire horses. Now obviously they couldn't bring one of these magnificent beasts up the stairs in WI House so they did the next best thing by dressing in horse traders' gear and speaking in front of a backdrop of horseshoes, etc.
But what struck me most was the effectiveness of their 'double act' presentation. Two speakers, one male, one female, different voices, different styles, different aspects of a topic.
(In later years, when I was teaching my Stage 2 Public Speaking evening classes, I asked my students to prepare and deliver two-handed presentations. Once they agreed on topics, I was amazed at how quickly they were able to put these together and how fluent their delivery was).
Public Speaking Tip #161: A two-handed presentation has numerous advantages for both the speakers and the audience.
For the speakers:
It takes some of the pressure off (provided you are not worrying too much about what the other speaker will be like!);
There is less material for each speaker to learn and work on;
Different areas of a topic can be delegated.
The speakers can work around differing abilities, for example one might be more adept with Powerpoint whereas the other could be better at delivering humour.
The speakers can adopt different 'characters' - ideal for humour.
For the audience:
They hear different voices;
They hear different speaking styles;
They look at different speakers;
The topic is broken up for them.
Just one word of warning: take care that the presentation doesn't sound too scripted!
And the two of you will have to split the fee - but then you're only doing half the work!
There was a chap who spoke in a very relaxed way about wine-making (and I do mean relaxed - not inebriated!) He was in his shirt sleeves and jeans and I was struck by just how appropriate this was for the sometimes messy activity he was describing. I'm sure that if he was asked to speak at a lunch or dinner, he would dress more formally but what he was wearing seemed perfectly OK for this talk, especially as he seemed so at ease.
(The following year, I spoke at my first-ever literary festival, the sadly now defunct Grayshott and Hindhead event. On a sweltering September day, I turned up in a jacket, tie, etc, only to find the other writers wandering around in shirt sleeves. Nowadays, I wear a suit or black tie when I am speaking at formal occasions but for other bookings not involving a meal, I usually dress like a writer giving a talk ie smart casual).
Public Speaking Tip #162: Dress appropriately for your subject and the setting. A formal occasion demands formal wear from everyone but for other talks, whilst a suit might be appropriate if you are speaking about, say, a financial subject, something more casual might look right for a practical subject (especially if it involves messy demonstrations!)
There was a lady who spoke about a very worthy subject: child carers. She described the work of a charity which supported children who look after disabled parents. At one stage she mentioned the jaw-dropping fact that the youngest child carer on their books was only 5 years old - and then immediately went on to speak about some other aspect of the charity. Now, even with only 10 minutes allocated, wasn't a stunning fact like that, a 5 year-old child caring for disabled parents, crying out for a little more detail (which could have been given without disclosing any confidential information)? Wouldn't it have made the whole presentation more effective?
Public Speaking Tip #163: Do not include a bombshell fact and then leave your audience wondering about it. Even if time is extremely limited, include at least the odd extra sentence of explanation if your content really demands it.
She also used slides with lines of text which she simply read out to the audience - who were reading them anyway. It was such a shame to see a speaker who could have raised awareness and perhaps also attracted donations and even volunteers for such a deserving cause failing to seize the opportunity offered by this audition.
It was quite an evening. There was also a woman who spoke about aromatherapy. Of course, there is no shortage of speakers about this particular topic and her opening line did little to set her apart from the competition in a positive way: 'Now, I'm not actually a qualified aromatherapist...'
Public Speaking Tip #164: Do not destroy your credibility before you've even started! You need to state why you are qualified to speak about a particular subject. And if you're not - well, don't until you are!
When she was asked during the questions afterwards how much she would charge for a talk and replied 'Oh, nothing - I'll make it up on the aromatherapy oils I'll be selling', thus implying that she would be delivering a sales pitch, her fate with that Federation was probably sealed!
A couple of months later, at a village hall in the West Country, in front of an audience of around 80, I had a real barnstormer. It's always difficult to follow a humorous speaker who was gone well, especially if yours is a not a humorous presentation. The lady on after me started by saying how nervous she was and how difficult it was to follow me. At times, she walked back and forth across the stage area, not actually looking at the audience. In many ways, she did everything wrong at that audition, but...
She ran a business selling photo albums, mounts for them, etc, and her presentation (in those largely pre-digital days) was about how to display your pictures to maximum effect but apart from referring to her company once at the beginning, which established her expertise, she never again mentioned anything to plug it but gave a clear, informative, useful demonstration.
Afterwards, I was told that she probably would be put on the speakers list because the audience liked her and it was felt that she would get better with practice. I was pleased because I had enjoyed her presentation too.
Public Speaking Tip #165: There are occasions when offering your audience really useful information can make up for some of the shortcomings in the delivery of a presentation.
If you're thinking of auditioning for the WI then I really can recommend it. You may have to wait 6 months or even a year in some counties, but, with some thought and preparation, the results - including the lessons learned - can be well worth the effort and the waiting.
In Part 2, I'll tell you what I gained from some other (non-WI) auditions.








